Vikram's
Shankar directed I theatrical trailer made the movie bankable. It is
evident from the business I movie made through its distribution all over
Telangana and Andhra Pradesh. I producer Aascar Ravichandran who was
waiting for the distributors to theater his film I in the Telugu states,
sold out the distribution rights of I, area wise for whooping prices.
According to the reports, Kavuri Creations bagged I rights all over
Krishna for 2.25 Cr, while an Ongole party bought Guntur- 3.6 Cr. Others
include Nizam -12 Cr, Ceeded - 7 Cr, Vizag - 3.5 Cr, East Godavari -
2.75 Cr, West Godavari - 2 Cr and Nellore - 1.5 Cr.
I beats the pre-release business of Superstar Rajinikanth's Robo, which has approximately collected Rs.37 Cr in AP and TN regions.

I beats the pre-release business of Superstar Rajinikanth's Robo, which has approximately collected Rs.37 Cr in AP and TN regions.
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